Dear Valued Business Partner,

I am pleased to announce Staffan Pehrson as Eric Cooney's successor to lead Solution Area TV, which primarily includes TANDBERG Television, commencing April 15. Based in Atlanta, Georgia, Staffan will be charged to continue growing this important and strategic area within Ericsson.

Staffan has a long and extensive career within Ericsson since joining in 1993, working in all areas from R&D and Product Management to Sales throughout Europe and the United States. Currently, Staffan is Vice President of Ericsson Inc. (North America), where he oversees sales, development, operations and customer support within the region.

Staffan is eager to join and lead the existing management team, driving forward the tradition of innovation and market leadership for which TANDBERG Television and Ericsson are known. Together, we hope to continue our business partnership with you by providing cutting edge technology solutions that enable new television experiences and revenues.

Thank you for continued trust in Ericsson, and we look forward to our ongoing business relationship.

With best regards,

Jan Wäreby

ERICSSON AB

Senior Vice President and Head of Business Unit Multimedia